Content is King This is a bit of a marketing buzz-phrase but when it comes to Facebook advertising it really is true. Content is a crucial component of any social media marketing activity and especially so when it comes to Facebook advertising. Try to put yourself into your clients’ shoes and create the type of content that they want to see… this might be things like “tips before you hire a wedding photographer” or “how to pose like a pro”. Your content should be balanced and focused on the needs of your potential clients. If you try to stick with the 3-1-1 rule you won’t go far wrong; that’s 3 soft posts for 1 soft sell and 1 hard sell. Pay it forward Facebook is not free. Organic reach is minimal so set aside a budget to use for Facebook advertising each month. This doesn’t have to be anything huge, start off small and build it up as you get more confident with Facebook advertising. A little really does go a long way!
0 Comments
So today is the 4th of January. Are you sick of the New Years Resolution posts already? And the get rich quick / try this new diet blogs? Even as I plan for a wedding (12 weeks away – eeeek!) and try to create a healthier, happier me, I’m already sick of these types of posts and news articles cropping up everywhere. It’s all just the same stuff, again and again and again and I don’t believe that’s good for anyone. I do however think that the New Year can bring about a lot of personal and professional benefits. It is useful to stop and take a moment to evaluate where you are and where you want to go. At our recent #3XMsocial event in Hinckley, founder and CEO of 3XM Ronan Ryle talked about the benefits of online selling and how you can use the 3XM gallery to xcite your clients, xtend your sales reach & xpand your bank balance. This short video explains how! Thanks to everyone that came to our first ever #3XMsocial
It got off to a great start at Hinckley and we'll be adding more dates soon. When I ask our clients this question they often think I am mad! I am not asking them to tell me their number, but simply asking them if they know it.
Your number should follow you around just like ‘007’ follows James Bond. Do you know yours? Do you carry it with you everywhere?
Want to know more? You might be interested in our first #3XMsocial live event taking place on Monday 16th November. Find out more here. Let us show you how to
Before we start, I am not advocating that selling in studio should be replaced by selling online. In fact, you will never sell more online than you do face-to-face. If your sales process is built around selling in studio then continue to do this. The flip side of this is that if you are selling in studio,this does not mitigate the need to sell online. They are not mutually exclusive, but actually complement each other. To discover how, watch the short video presentation below. As we move towards silly season, is your business set to make the most of the last quarter? I won't start shouting about Christmas just yet other than to say that it's never too early to start planning for holiday promotions. Here's some potential ideas that you could try below...If nothing else they might help get your creative juices flowing and get you thinking about planning for the weeks and months ahead. Win a free engagement shoot Competitions work well on social media to generate awareness of your brand and spark interest in your services. A free engagement shoot can help generate enquiries from couples planning a wedding. You could offer a free print to the winner and then try to up-sell to generate additional revenue afterwards. Always offer something to non-winners to try win their business too.
Facebook has given us the opportunity to capitalize on the very important, highly personal and uniquely relevant moments in people’s lives. It’s never been easier to find the right people or the right moments.
We are business people participating in arguably the most important medium shift in marketing since the first television ad for Bulova watches aired in 1941. In the past as a marketer I would purchase TV ad slots, magazine or radio ads and use these to reach people. It was a numbers game and more about context than relevance (read: it was not very targeted). The advances in mobile and platforms like Facebook have changed all of that. |
AuthorsRonan Ryle Archives
August 2023
Categories
All
|
Information |
Products |
|