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A central hub for photographers to Xplore and discover marketing, social media and business trends

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Balancing Creativity and Business: Tips for the Modern Photographer

15/3/2023

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​In today's competitive photography landscape, it's crucial to strike the perfect balance between creativity and business savvy. As photographers, we're driven by our passion for creating stunning images, but it's also essential to manage the business side of things effectively if making a living from your artistic talent is ultimately what you want to do. There are plenty of “starving artists” out there unfortunately, but by finding the right balance of feeding your creative desires and running a viable business, you can achieve the ultimate dream of getting paid well to do what you love.


In this blog post, we'll explore some practical tips to help modern photographers maintain a harmonious balance between their artistic pursuits and the demands of running a successful photography business.

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How Video Can Boost Your SEO + Tips & Content Ideas

15/9/2022

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When a person lands on your website whether they’ve come through a Google Search or a social media post or maybe even a paid online advert, you’ve got mere seconds to grab their attention and get them engaged.

What's one of the best way to engage visitors? 

VIDEO!

Why?
1. Because people are lazy and don't want to read reams and reams of text
​2. People love consuming video

The trend is clear when you see how social media platforms are focussing more and more on video content. TikTok is ONLY video and with its huge success, the once deemed "image sharing platform" Instagram is scrambling to get a piece of the short form video pie with their recent focus being placed on Reels.

So, given the popularity of video, there are several benefits to using video content on your website including:


  • Improving SEO (Search Engine Optimisation) - we'll look at how and why
  • Increasing engagement
  • Getting more conversions (calls, enquiries, bookings)

In this blog, we'll look at how video can help you do all of the above PLUS we have a lots of video content ideas and a list of DO's and DON'Ts when it comes to video content.

Interested in learning more?  Read on...

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When Overchoice Leads to Underselling

23/5/2022

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​Overchoice or choice overload is a cognitive impairment in which people have a difficult time making a decision when faced with many options. The term was first introduced by Alvin Toffler in his 1970 book, Future Shock.
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We think that the more choices we have, the better off we are. Surely more choice equals more freedom? However, the relationship between choice and well-being isn’t entirely straightforward, and the evidence suggests that in many cases, variety makes our lives harder and less pleasant. It can even lead to anxiety and depression!

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SEO for Photographers

23/9/2021

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SEO for photographers

What is SEO?

SEO stands for Search Engine Optimisation and is the practice of increasing the quality and quantity of traffic to your website through organic search engine results.

Quality Traffic: You want to ensure you are attracting people who are genuinely interested in what you offer. 
Quantity of Traffic: Once you are attracting the right people to click through to your website, now you want to attract MORE of those people.
Organic Results: You can generate a lot of traffic to your website from paid adverts. However, SEO is about attracting organic traffic i.e. traffic you don’t have to pay for.
​

Why is SEO important for photographers?

SEO is important for boosting your ranking in search engines so that your photography website will appear higher up the results and therefore get exposure to the maximum number of people.

Think about when you’re searching for a product or service. How many pages of results will you generally click through? If you’re anything like me, you probably won’t get past page 2. In fact, in most cases less than 2% of searchers make it to the third page of results on Google. That’s why it's important to get as far up the listings as possible, and preferably to page 1 of the results for your key search words and phrases.
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Professional Photographer's 2021 Hot Ones Awards...

20/8/2021

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The Chosen One Two

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What is the Hot Ones Buyer's Guide?

This year marks the 23rd edition of Professional Photographer magazine’s Hot Ones. 

​The 
Hot Ones buyer's guide showcases products for professional photographers that are innovative, exciting, and inspiring.

Featured products range from high-end specialty gear to economical tools of the trade as well as items designed to make a great impression on p
hotographers’ clients.


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Using The RIGHT Words To Influence Client’s Perception and Behaviour

12/8/2021

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​In this blog post I want to illustrate how subtle words can influence perception and behaviour when communicating with your clients. In fact, if you’re looking for a way to increase client satisfaction and sell more without costing you a penny, then read on.
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What Comes After The Wall Art Sale…

28/6/2021

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Photo on wall by Whitney Scott Photography
If you’re a Portrait Photographer, chances are your ultimate goal when selling to your clients is to sell Wall Art, and the bigger the better, right? But what comes next?

​In this blog, we’re not going to be looking at the best ways to sell wall art. Instead, we’re going to explore how wall art focussed photographers can get a significant order boost after they’ve nailed the wall art sale by introducing a folio box into their product mix.

​Let’s look at a few real world photographers to see how they’ve adopted the folio box into their sales process and the difference it has made to both them and their clients.

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5 MORE Must-Haves For Your Photography Website

24/5/2021

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In this blog post, we explore 5 MORE Must-Haves for every photographer’s website. If you missed the first part in this series, you can click here to read it now.

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5 Must Haves For Your Photography Website

27/4/2021

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5 Must-Haves For Your Photography Website
If you don’t yet have a website for your photography business – get one, fast!

It’s one of those things that’s easy to put on the long finger because it takes quite a bit of time and effort to do. However, not having one is going to cost you business. It’s better to have something than nothing. Now, don’t get me wrong. A truly terrible website can do more harm than good, but what I’m saying is, it doesn’t have to be picture perfect with all the bells and whistles from the get-go.

Websites are something that require ongoing attention, but they are also a tool that is always working for you. If you can get your website up and running, you can get a head start with things like SEO, get it indexed on search engines, and help people to find you. You can also start directing people to it through ads or other marketing activities. If you wait till everything is perfect before you publish your website, your whole journey with search engines and finding clients will be playing the waiting game too. So get it published as quickly as possible and then you can work on making it perfect.

In this blog post, we’re going to look at 5 things that every photographer’s website should have and there’ll be more “must haves” following in a later post.

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Shelby Increased Her Average Sale from $1800 to $2700

8/2/2021

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Shelby operates a boutique photography studio specializing in on-location, modern lifestyle, baby, children, family and maternity photography in Orlando, Florida.

Shelby also specializes in custom, heirloom products. Her services include planning, and designing as well as delivery and installation of her client's family art.

"As I get older and my kiddos grow, I notice that time is measured by these fleeting moments with our children."

She cherishes the opportunity of capturing true and candid photos of families that they can display as art in their home which she knows will make them smile every time they see it.

Who are your clients?
"My clients are typically busy moms who value photography and the art of capturing the love they share with their family. They enjoy a luxury experience and want to see their home decorated with fine art and love."

 "I have three children myself and can't imagine missing the opportunity to capture their playful smiles and laughter."


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