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​Hello and welcome to the latest post in our series of digital marketing tips for professional photographers. Today we’ll be diving headfirst into the weird and wonderful world of Google Analytics.
 
Although intimidating, confusing and often downright infuriating, Google Analytics (GA) can be an invaluable tool for growing your photography business.
 
Many people are initially put off by the overwhelming swarm of data that GA provides. In this guide (only 10 short minutes!) I’ll walk you through the steps you need to take to make GA work for you. 

In today’s digital world, a well-run, concise blog can be the difference in how and where your photography business is viewed.
 
At the end of the day it’s all about revenue, every business wants more and more. Well how do you get it? You need more customers right?
 
Well a functional blog could soon have you appearing higher than ever in google searches. 

We spend months designing & perfecting every product & I hope this video highlights just some of the features of our products.  

From now on, we're offering a LIFETIME GUARANTEE on all of our Premium Collection products (that's Premium Colours, Premium Metallic & Premium Wood). 

As always, thank you for your business & if you have any feedback we'd appreciate it. 
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​The fundamentals of marketing have always been about choice and rejection. When marketing your business, you want potential customers to choose your brand and reject others.
 
In years gone by, large organisations controlled all of these consumer decisions with big budget and broadcast media like TV and Radio. In todays world, social media creates more moments of interaction, more opportunities for engagement, and more ways for you to encourage potential customers to choose you.

Once you’ve made the decision to go PRO it can be overwhelming trying to organise products and set sales prices. Not only are you going to be a professional photographer but you’ll wear a lot of other hats too; sales & marketing in particular will be crucial to your business success. 

At 3XM we always recommend a 3-pronged product approach; that is that you have an entry level package, a mid range package and a premium package. Inevitably, most clients will choose the mid-range package so make sure you’re happy with the income this will deliver for you. 

• Do you sell online? If so, do you sell just your services or do you sell photos too?
• How can you create referral leads from your online galleries?
• How do you extend your sales reach beyond your client?
• Do you need different pricing strategies for different types of shoots like weddings, portraits or events?
• How can you save time with your wedding album proofing process?

 
In this webinar we will address all of the above with real live examples from the marketplace. 

Your business growth depends on your ability to sell your photography in studio. At 3XM, everything we do revolves around our mission to develop products and technology platforms that make your selling simple. 

During this webinar, we will discuss the following:

1. What TED can do for you
   I will introduce you to TED which stands for Totally Endless Designs. We developed TED to help you create products that reflect you and your brand. It allows you to design something that is unique to you and most importantly that will appeal to your clients and ultimately help you sell more.
   
   
2. The principles of price framing 
   We discuss the power of three, when to consider four and most importantly how to have a clearly defined and easy to understand price list. Too much choice causes confusion in your client's mind and can prevent them from making a purchase.
   
   
3. How 3XM products can be used in selling and up-selling
   I will share with you real examples from the marketplace of how many photographers are increasing their sales with 3XM products.                                             
4. Branding options

        We explore the branding options available with 3XM products and discuss the               opportunities for brand to you, your client or both!

Content is King
 
This is a bit of a marketing buzz-phrase but when it comes to Facebook advertising it really is true. Content is a crucial component of any social media marketing activity and especially so when it comes to Facebook advertising.
 
Try to put yourself into your clients’ shoes and create the type of content that they want to see… this might be things like “tips before you hire a wedding photographer” or “how to pose like a pro”. Your content should be balanced and focused on the needs of your potential clients. If you try to stick with the 3-1-1 rule you won’t go far wrong; that’s 3 soft posts for 1 soft sell and 1 hard sell.
 
Pay it forward
Facebook is not free. Organic reach is minimal so set aside a budget to use for Facebook advertising each month. This doesn’t have to be anything huge, start off small and build it up as you get more confident with Facebook advertising. A little really does go a long way!