​Overchoice or choice overload is a cognitive impairment in which people have a difficult time making a decision when faced with many options. The term was first introduced by Alvin Toffler in his 1970 book, Future Shock.

We think that the more choices we have, the better off we are. Surely more choice equals more freedom? However, the relationship between choice and well-being isn’t entirely straightforward, and the evidence suggests that in many cases, variety makes our lives harder and less pleasant. It can even lead to anxiety and depression!

SEO stands for Search Engine Optimisation and is the practice of increasing the quality and quantity of traffic to your website through organic search engine results.

Quality Traffic: You want to ensure you are attracting people who are genuinely interested in what you offer. 
Quantity of Traffic: Once you are attracting the right people to click through to your website, now you want to attract MORE of those people.
Organic Results: You can generate a lot of traffic to your website from paid adverts. However, SEO is about attracting organic traffic i.e. traffic you don’t have to pay for.
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SEO is important for boosting your ranking in search engines so that your photography website will appear higher up the results and therefore get exposure to the maximum number of people.

Think about when you’re searching for a product or service. How many pages of results will you generally click through? If you’re anything like me, you probably won’t get past page 2. In fact, in most cases less than 2% of searchers make it to the third page of results on Google. That’s why it's important to get as far up the listings as possible, and preferably to page 1 of the results for your key search words and phrases.
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This year marks the 23rd edition of Professional Photographer magazine’s Hot Ones. 

​The Hot Ones buyer's guide showcases products for professional photographers that are innovative, exciting, and inspiring.

Featured products range from high-end specialty gear to economical tools of the trade as well as items designed to make a great impression on photographers’ clients.

​In this blog post I want to illustrate how subtle words can influence perception and behaviour when communicating with your clients. In fact, if you’re looking for a way to increase client satisfaction and sell more without costing you a penny, then read on.

If you’re a Portrait Photographer, chances are your ultimate goal when selling to your clients is to sell Wall Art, and the bigger the better, right? But what comes next?

​In this blog, we’re not going to be looking at the best ways to sell wall art. Instead, we’re going to explore how wall art focussed photographers can get a significant order boost after they’ve nailed the wall art sale by introducing a folio box into their product mix.

​Let’s look at a few real world photographers to see how they’ve adopted the folio box into their sales process and the difference it has made to both them and their clients.

In this blog post, we explore 5 MORE Must-Haves for every photographer’s website. If you missed the first part in this series, you can click here to read it now.

If you don’t yet have a website for your photography business – get one, fast!

It’s one of those things that’s easy to put on the long finger because it takes quite a bit of time and effort to do. However, not having one is going to cost you business. It’s better to have something than nothing. Now, don’t get me wrong. A truly terrible website can do more harm than good, but what I’m saying is, it doesn’t have to be picture perfect with all the bells and whistles from the get-go.

Websites are something that require ongoing attention, but they are also a tool that is always working for you. If you can get your website up and running, you can get a head start with things like SEO, get it indexed on search engines, and help people to find you. You can also start directing people to it through ads or other marketing activities. If you wait till everything is perfect before you publish your website, your whole journey with search engines and finding clients will be playing the waiting game too. So get it published as quickly as possible and then you can work on making it perfect.

In this blog post, we’re going to look at 5 things that every photographer’s website should have and there’ll be more “must haves” following in a later post.