We are business people participating in arguably the most important medium shift in marketing since the first television ad for Bulova watches aired in 1941.
In the past as a marketer I would purchase TV ad slots, magazine or radio ads and use these to reach people. It was a numbers game and more about context than relevance (read: it was not very targeted). The advances in mobile and platforms like Facebook have changed all of that.
This has elevated us along from a mass media world to a world in which we can reach individuals based not just on demographics but also on passions, behaviours, interests and so on. It’s driven the shift from a world of appointment-driven media ruled by rigid 15, 30 and 60 second frameworks to a world of anytime/anywhere consumption of media.
And thanks to mobile, we’re moving from fewer bigger, longer moments manufactured by the media industry to a time when people are manufacturing and consuming their own and each other’s moments en masse—every minute, every day, 365 days a year. From meals to memes, from first steps to first jobs and from moving on to moving up, millions of people go on Facebook and other social networks to share—and share in—these types of moments every day.
In the coming weeks, here on Xplore we’ll look at how people connect around these moments on Facebook and how your brand can participate in and enhance these moments.
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