What's one of the best way to engage visitors?
1. Because people are lazy and don't want to read reams and reams of text
2. People love consuming video
The trend is clear when you see how social media platforms are focussing more and more on video content. TikTok is ONLY video and with its huge success, the once deemed "image sharing platform" Instagram is scrambling to get a piece of the short form video pie with their recent focus being placed on Reels.
So, given the popularity of video, there are several benefits to using video content on your website including:
- Improving SEO (Search Engine Optimisation) - we'll look at how and why
- Increasing engagement
- Getting more conversions (calls, enquiries, bookings)
In this blog, we'll look at how video can help you do all of the above PLUS we have a lots of video content ideas and a list of DO's and DON'Ts when it comes to video content.
Interested in learning more? Read on...