​The fundamentals of marketing have always been about choice and rejection. When marketing your business, you want potential customers to choose your brand and reject others.
 
In years gone by, large organisations controlled all of these consumer decisions with big budget and broadcast media like TV and Radio. In todays world, social media creates more moments of interaction, more opportunities for engagement, and more ways for you to encourage potential customers to choose you.

Once you’ve made the decision to go PRO it can be overwhelming trying to organise products and set sales prices. Not only are you going to be a professional photographer but you’ll wear a lot of other hats too; sales & marketing in particular will be crucial to your business success. 

At 3XM we always recommend a 3-pronged product approach; that is that you have an entry level package, a mid range package and a premium package. Inevitably, most clients will choose the mid-range package so make sure you’re happy with the income this will deliver for you. 

• Do you sell online? If so, do you sell just your services or do you sell photos too?
• How can you create referral leads from your online galleries?
• How do you extend your sales reach beyond your client?
• Do you need different pricing strategies for different types of shoots like weddings, portraits or events?
• How can you save time with your wedding album proofing process?

 
In this webinar we will address all of the above with real live examples from the marketplace. 

Your business growth depends on your ability to sell your photography in studio. At 3XM, everything we do revolves around our mission to develop products and technology platforms that make your selling simple. 

During this webinar, we will discuss the following:

1. What TED can do for you
   I will introduce you to TED which stands for Totally Endless Designs. We developed TED to help you create products that reflect you and your brand. It allows you to design something that is unique to you and most importantly that will appeal to your clients and ultimately help you sell more.
   
   
2. The principles of price framing 
   We discuss the power of three, when to consider four and most importantly how to have a clearly defined and easy to understand price list. Too much choice causes confusion in your client's mind and can prevent them from making a purchase.
   
   
3. How 3XM products can be used in selling and up-selling
   I will share with you real examples from the marketplace of how many photographers are increasing their sales with 3XM products.
   
   
4. Sue Bryce's reveal wall and why generation Y loves this sales process
   We look at Sue Bryce’s extremely successful “reveal wall” sales process. We discuss how this works and how this sales process fits with 3XM presentation products. 
   
   
5. Branding options
   We explore the branding options available with 3XM products and discuss the opportunities for brand to you, your client or both!
   
   

Content is King
 
This is a bit of a marketing buzz-phrase but when it comes to Facebook advertising it really is true. Content is a crucial component of any social media marketing activity and especially so when it comes to Facebook advertising.
 
Try to put yourself into your clients’ shoes and create the type of content that they want to see… this might be things like “tips before you hire a wedding photographer” or “how to pose like a pro”. Your content should be balanced and focused on the needs of your potential clients. If you try to stick with the 3-1-1 rule you won’t go far wrong; that’s 3 soft posts for 1 soft sell and 1 hard sell.
 
Pay it forward
Facebook is not free. Organic reach is minimal so set aside a budget to use for Facebook advertising each month. This doesn’t have to be anything huge, start off small and build it up as you get more confident with Facebook advertising. A little really does go a long way!
 

So today is the 4th of January. Are you sick of the New Years Resolution posts already? And the get rich quick / try this new diet blogs?

​Even as I plan for a wedding (12 weeks away – eeeek!) and try to create a healthier, happier me, I’m already sick of these types of posts and news articles cropping up everywhere. It’s all just the same stuff, again and again and again and I don’t believe that’s good for anyone.

I do however think that the New Year can bring about a lot of personal and professional benefits. It is useful to stop and take a moment to evaluate where you are and where you want to go. ​

At our recent #3XMsocial event in Hinckley, founder and CEO of 3XM Ronan Ryle talked about the benefits of online selling and how you can use the 3XM gallery to xcite your clients, xtend your sales reach & xpand your bank balance.

This short video explains how!

Thanks to everyone that came to our first ever #3XMsocial
It got off to a great start at Hinckley and we'll be adding more dates soon.