This is a bit of a marketing buzz-phrase but when it comes to Facebook advertising it really is true. Content is a crucial component of any social media marketing activity and especially so when it comes to Facebook advertising.
Try to put yourself into your clients’ shoes and create the type of content that they want to see… this might be things like “tips before you hire a wedding photographer” or “how to pose like a pro”. Your content should be balanced and focused on the needs of your potential clients. If you try to stick with the 3-1-1 rule you won’t go far wrong; that’s 3 soft posts for 1 soft sell and 1 hard sell.
Pay it forward
Facebook is not free. Organic reach is minimal so set aside a budget to use for Facebook advertising each month. This doesn’t have to be anything huge, start off small and build it up as you get more confident with Facebook advertising. A little really does go a long way!