As a wedding photographer, what’s your go to product?
However, when digital came about, many photographers opted to go the route of offering “Digital Only Packages”. For some, this may have been in reaction to the consumer asking for “just digital images” and for others, it was just the easier option. After all, it takes a lot less work to supply a disc, USB or an online gallery at the end of the process than going through the motions of proofing and designing, re-proofing, ordering and delivering an album.
So you have 3 options:
1. You continue to just supply digital files to your clients knowing they may never get printed
2. You continue to offer albums to your clients and take the hit on those who don't want an album
3. You could try offering an alternative product and see the results for yourself but this requires an open mind. How open-minded are you?