Hi, and welcome back to the 3XM blog. We're back with more ways for you to improve your photography company.
We hope you enjoyed our previous post on how you can improve your photography business by using Google Analytics. If you haven't read that one be sure to check it out. We think it's great (ok, we may be slightly biased, but do give it a read!) In that post we talked about the benefits of creating a buyer persona for your business. Well it's a big topic so we decided it needed to have its very own post. So here we are, today we'll go over everything you need to know about creating and utilising a buyer persona for your photography business. First, we’ll look at what exactly a customer persona is and why it’s so important for your marketing plan. Next we’ll look at how you can create your persona. There are several different ways to do this so we’ll go through all the options. Lastly, we’ll have a look at what you should do with all of this information; basically, how you can structure your marketing plan around this persona. So, let's get started.
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Hello and welcome to the latest post in our series of digital marketing tips for professional photographers. Today we’ll be diving headfirst into the weird and wonderful world of Google Analytics.
Although intimidating, confusing and often downright infuriating, Google Analytics (GA) can be an invaluable tool for growing your photography business. Many people are initially put off by the overwhelming swarm of data that GA provides. In this guide (only 10 short minutes!) I’ll walk you through the steps you need to take to make GA work for you. What are blogs used for?In today’s digital world, a well-run, concise blog can be the difference in how and where your photography business is viewed.
At the end of the day it’s all about revenue, every business wants more and more. Well how do you get it? You need more customers right? Well a functional blog could soon have you appearing higher than ever in google searches. So a few months back we noticed some not so great copies of our products lurking around badly lit corners. We spend months designing & perfecting every product & I hope this video highlights just some of the features of our products. From now on, we're offering a LIFETIME GUARANTEE on all of our Premium Collection products (that's Premium Colours, Premium Metallic & Premium Wood). As always, thank you for your business & if you have any feedback we'd appreciate it. Jenny Johnston(getting over it) The fundamentals of marketing have always been about choice and rejection. When marketing your business, you want potential customers to choose your brand and reject others.
In years gone by, large organisations controlled all of these consumer decisions with big budget and broadcast media like TV and Radio. In todays world, social media creates more moments of interaction, more opportunities for engagement, and more ways for you to encourage potential customers to choose you. Once you’ve made the decision to go PRO it can be overwhelming trying to organise products and set sales prices. Not only are you going to be a professional photographer but you’ll wear a lot of other hats too; sales & marketing in particular will be crucial to your business success.
At 3XM we always recommend a 3-pronged product approach; that is that you have an entry level package, a mid range package and a premium package. Inevitably, most clients will choose the mid-range package so make sure you’re happy with the income this will deliver for you. Join us plus special guests as we discuss the future of photography in detail. Where is the industry headed? And how can you future proof your business. Mon, Sep 26, 2016 6:00 PM - 8:00 PM BST
In this webinar we will address all of the above with real live examples from the marketplace. Your business growth depends on your ability to sell your photography in studio. At 3XM, everything we do revolves around our mission to develop products and technology platforms that make your selling simple. During this webinar, we will discuss the following:
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AuthorsRonan Ryle Archives
August 2023
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