This is a question we hear frequently. In my opinion there is no right answer, but let’s consider some of the possibilities. Before we do, lets explore first what branding actually means.
I often find that there is confusion as to what branding is. A common statement I hear is “Well my colour is ‘baby blue’ so I want a blue box”. Do you really think that your customer for your next newborn shoot of a new baby girl will be happy to get a ‘blue box’? Maybe she would, but at least think about it.
So, now that we have ascertained that your brand is much more than just your logo and is more about the impression your client or your prospective customer has of you, how then should you brand your presentation products? There is no “one size fits all” answer. All I can suggest is that you put yourself in the shoes of your client and ask yourself this: ‘If I bought this service and product from a photographer, what would I want?’ I think you will then find that the right answer will come to you pretty quickly. The only other consideration then is a financial one i.e. if you are branding to your client, are they paying you enough to justify ordering these products one at a time?
At 3XM, we understand how important branding is to your business. That’s why we have invested heavily in TED. TED stands for Totally Endless Designs. TED allows you to create your own unique presentation packs using a combination of our boxes, USBs, mounts, presentation bags and branding styles to create one of 60,137 different possibilities. See what you can create with TED at https://3xmsolution.com/ted