Competitions work well on social media to generate awareness of your brand and spark interest in your services. A free engagement shoot can help generate enquiries from couples planning a wedding. You could offer a free print to the winner and then try to up-sell to generate additional revenue afterwards. Always offer something to non-winners to try win their business too.
Why not run a promotion on family portrait sessions for the month of October? This can help fill your studio and you can then encourage your clients to buy products as Christmas gifts.
Why not offer great value for a studio session plus digital package for the month of October or November? You can always up-sell afterwards to digital files plus printed products.