This is a bit of a marketing buzz-phrase but when it comes to Facebook advertising it really is true. Content is a crucial component of any social media marketing activity and especially so when it comes to Facebook advertising.
Try to put yourself into your clients’ shoes and create the type of content that they want to see… this might be things like “tips before you hire a wedding photographer” or “how to pose like a pro”. Your content should be balanced and focused on the needs of your potential clients. If you try to stick with the 3-1-1 rule you won’t go far wrong; that’s 3 soft posts for 1 soft sell and 1 hard sell.
Pay it forward
Facebook is not free. Organic reach is minimal so set aside a budget to use for Facebook advertising each month. This doesn’t have to be anything huge, start off small and build it up as you get more confident with Facebook advertising. A little really does go a long way!
More and more people are on Facebook on their mobile phones. So in everything you do on Facebook, keep in mind the size of the screen that people will be browsing on. Keep text short & succinct and imagery as eye catching as possible.
Schedule adverts & page posts in advance
Save yourself the hassle of logging onto Facebook every 5 minutes wondering what you should post. Set aside some time each week to schedule all your content for that week in advance. This way you can focus on what needs to be done, schedule it all advance and move on.
Test, test and test again
There is no absolute golden rule when it comes to Facebook advertising. So start testing different messages, different imagery and different call to actions… and then test some more. You might be surprised what has the best results!
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