As we move towards silly season, is your business set to make the most of the last quarter? I won't start shouting about Christmas just yet other than to say that it's never too early to start planning for holiday promotions. Here's some potential ideas that you could try below...If nothing else they might help get your creative juices flowing and get you thinking about planning for the weeks and months ahead. ![]() Win a free engagement shoot Competitions work well on social media to generate awareness of your brand and spark interest in your services. A free engagement shoot can help generate enquiries from couples planning a wedding. You could offer a free print to the winner and then try to up-sell to generate additional revenue afterwards. Always offer something to non-winners to try win their business too.
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Facebook has given us the opportunity to capitalize on the very important, highly personal and uniquely relevant moments in people’s lives. It’s never been easier to find the right people or the right moments.
We are business people participating in arguably the most important medium shift in marketing since the first television ad for Bulova watches aired in 1941. ![]() In the past as a marketer I would purchase TV ad slots, magazine or radio ads and use these to reach people. It was a numbers game and more about context than relevance (read: it was not very targeted). The advances in mobile and platforms like Facebook have changed all of that. ![]() Selling online provides many benefits for businesses and it even allows you to transcend location and time barriers. For example, if your studio is located in Birmingham and you’re selling products online, you can still make an online sale in Cardiff at 3am. However, with all of the benefits that online selling brings, you still need to decide if it’s a good fit for your business. For the most part, in-studio or face-to-face selling is the preferred option for most photographers. If this works for your business, keep doing it. But that doesn’t mean you can’t also sell online. Here I discuss the benefits of selling online and how to incorporate online selling into your existing business model. ![]() Be personal: Thanks to mobile, people are connecting around millions of personal moments every day—from wedding announcements to birth announcements, from birthdays to beach days and from training for a marathon to watching a TV marathon. By understanding more about moments that matter to people, brands can deliver highly creative, personally relevant experiences that matter more to their consumers. Be precise: Thanks also to mobile, people are creating and consuming many little moments in rapid-fire succession. To resonate and stand out among the multitude of moments, brands need to be precise in their messaging and targeting—delivering the right creative to the right person at the right moment. Think byte-sized, image-heavy content that delights a new mom rocking her baby back to sleep in the middle of the night or encourages Millennials to go out or chill out in summer. Be persistent: People are sharing—and sharing in—their own and each other’s moments every day and everywhere, especially on mobile. As moments play out on the device that is omnipresent in people’s lives, brands need to establish a persistent mobile strategy. ![]() By being personal, precise and persistent, marketers can leverage these ordinary moments to make their brands extraordinary. Are you overwhelmed with all of the marketing and advertising you should be doing for your business? You might be the most talented photographer in the world but if you lack the skills to market and sell your services, your photography business will suffer.
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AuthorsRonan Ryle Archives
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