Why you should have a buyer persona

​Hi, and welcome back to the 3XM blog. We're back with more ways for you to improve your photography company. 

We hope you enjoyed our previous post on how you can improve your photography business by using Google Analytics. If you haven't read that one be sure to check it out. We think it's great (ok, we may be slightly biased, but do give it a read!)

In that post we talked about the benefits of creating a buyer persona for your business. Well it's a big topic so we decided it needed to have its very own post. 

So here we are, today we'll go over everything you need to know about creating and utilising a buyer persona for your photography business. 

First, we’ll look at what exactly a customer persona is and why it’s so important for your marketing plan.
 
Next we’ll look at how you can create your persona. There are several different ways to do this so we’ll go through all the options.
 
Lastly, we’ll have a look at what you should do with all of this information; basically, how you can structure your marketing plan around this persona.

So, let's get started. 

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