As a wedding photographer, what’s your go to product?
Traditionally, albums have been the mainstay for wedding clients. They have evolved and changed over the years but are still popular among wedding couples today.
However, when digital came about, many photographers opted to go the route of offering “Digital Only Packages”. For some, this may have been in reaction to the consumer asking for “just digital images” and for others, it was just the easier option. After all, it takes a lot less work to supply a disc, USB or an online gallery at the end of the process than going through the motions of proofing and designing, re-proofing, ordering and delivering an album.
However, by offering digital only packages, it’s very possible that the beautiful moments you captured in camera that day will never see daylight. Unfortunately this is the sad reality of a digital world. Yes, they may put a few up on social media but photography is an art and art deserves to exist in a physical form.
So you have 3 options:
1. You continue to just supply digital files to your clients knowing they may never get printed
2. You continue to offer albums to your clients and take the hit on those who don't want an album
3. You could try offering an alternative product and see the results for yourself but this requires an open mind. How open-minded are you?