As a wedding photographer, what’s your go to product?
Traditionally, albums have been the mainstay for wedding clients. They have evolved and changed over the years but are still popular among wedding couples today.
However, when digital came about, many photographers opted to go the route of offering “Digital Only Packages”. For some, this may have been in reaction to the consumer asking for “just digital images” and for others, it was just the easier option. After all, it takes a lot less work to supply a disc, USB or an online gallery at the end of the process than going through the motions of proofing and designing, re-proofing, ordering and delivering an album.
However, by offering digital only packages, it’s very possible that the beautiful moments you captured in camera that day will never see daylight. Unfortunately this is the sad reality of a digital world. Yes, they may put a few up on social media but photography is an art and art deserves to exist in a physical form.
So you have 3 options:
1. You continue to just supply digital files to your clients knowing they may never get printed
2. You continue to offer albums to your clients and take the hit on those who don't want an album
3. You could try offering an alternative product and see the results for yourself but this requires an open mind. How open-minded are you?
If you're still reading, I'm guessing you chose option 3. That's great to hear :)
So let's get on with it...
Your clients may think they “just want the digitals” but in reality, when they are shown their images in print and when they get to hold them in their hands, that all changes. But if you don't give this opportunity and open their minds to the possibilities out there then you'll never know if the digitals is truly what they actually want or whether they've just been conditioned to ask for "just the digitals".
But what if you don't want to offer albums? What if you don't want the hassle of designing and proofing an album? Or what if your clients just aren't "album people"?
What can you offer that will ensure your work is seen and appreciated and that will give your clients something they can enjoy for years to come?
Answer: A folio box.
A folio box allows you to give your client a selection of the very best images from their big day. You may not be able to include 100’s of images but 20 or 30 of the very best can have a lot of impact. Think of it as the “Highlight Reel” or the “Artist’s Selection”.
The other great thing about a folio box is its versatility. If you opt for a Window Folio Box, it can be put on display on a sideboard or dresser and the image in the window can be swapped out in seconds for a different look. Your client can also display their matted prints in frames. There are lots of possibilities but the good news is, your clients have something tangible that they will treasure forever and your work will be out on view for all to enjoy.
Before you make your mind up, let's discuss how a folio box offering can be incorporated into your wedding photography business and how you can use it to really stand out from the crowded marketplace of wedding photographers.