When you're browsing a website and you need more information on something, what's the first thing you look for?

Very often, you have to dig around in navbars and footers for a phone number or an email address. In some cases, it feels like you need to be Sherlock Holmes to find it and it becomes very frustrating! In fact, if I struggle to find it within a minute or 2, I'll just leave.

For me, the first thing I look for is an Online Chat. If they don't have that, I will look for an email address or an online contact form and failing that, a phone number. I'm not a fan of talking on the phone, especially if I have a simple question about something and I'm not alone. For people aged 54 and below, the majority of people would prefer to use text over voice as a form of communication on a mobile device so it's no wonder that messaging apps such as WhatsApp and Facebook Messenger have become so popular.

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​Hello and welcome to the latest post in our series of digital marketing tips for professional photographers. Today we’ll be diving headfirst into the weird and wonderful world of Google Analytics.
 
Although intimidating, confusing and often downright infuriating, Google Analytics (GA) can be an invaluable tool for growing your photography business.
 
Many people are initially put off by the overwhelming swarm of data that GA provides. In this guide (only 10 short minutes!) I’ll walk you through the steps you need to take to make GA work for you. 

In today’s digital world, a well-run, concise blog can be the difference in how and where your photography business is viewed.
 
At the end of the day it’s all about revenue, every business wants more and more. Well how do you get it? You need more customers right?
 
Well a functional blog could soon have you appearing higher than ever in google searches.