This is a question we hear frequently. In my opinion there is no right answer, but let’s consider some of the possibilities. Before we do, lets explore first what branding actually means.

I often find that there is confusion as to what branding is. A common statement I hear is “Well my colour is ‘baby blue’ so I want a blue box”.  Do you really think that your customer for your next newborn shoot of a new baby girl will be happy to get a ‘blue box’? Maybe she would, but at least think about it.