Selling online provides many benefits for businesses and it even allows you to transcend location and time barriers. For example, if your studio is located in Birmingham and you’re selling products online, you can still make an online sale in Cardiff at 3am.
However, with all of the benefits that online selling brings, you still need to decide if it’s a good fit for your business. For the most part, in-studio or face-to-face selling is the preferred option for most photographers. If this works for your business, keep doing it. But that doesn’t mean you can’t also sell online. Here I discuss the benefits of selling online and how to incorporate online selling into your existing business model.
Benefits of selling online
Extend your sales. Even if a client has ordered products from you in studio, you can still create an online gallery and offer products for sale. Your client may very well decide to order additional products at some point in the future (think birthdays, anniversaries etc.)
Broaden your sales reach. Use online sales to extend your reach beyond your direct client. Think grandmothers, friends, family, bridesmaids etc. If you’re photographing a wedding try to capture some guest images - these guests might be the very people that purchase products from the gallery.
Price it right. It’s ok to have different prices for different customer segments. It’s also ok to price products differently online. We recommend marking the lab price up by 200% when selling online.
Sell something different. If your customer has bought a product from you in-studio you might not want to make this available for sale online. Tailor the products you offer to each client where relevant. Novelty items such as mugs, keyrings and jigsaws work very well online and are often by bought by other family members too.