Moments that matter cont’d…

Facebook has given us the opportunity to capitalize on the very important, highly personal and uniquely relevant moments in people’s lives. It’s never been easier to find the right people or the right moments.

Take the moment experienced by many new parents, for instance: the up-in-the-middle-of-the-night-when-you’re-feeding-or-rocking-your-baby-back-to-sleep moment. New parents are active on Facebook in the wee hours, with their first mobile sessions of the day starting as early as 4am and peaking at 7am. With a baby in their arms and a phone in their hands, mobile is new parents’ connection to the wider world and a medium they can readily consume.

Or take the moment when people discover a new TV show. For many people, that moment of discovery is now happening online. This is especially true for Millennials, 3 in 5 of whom go online to discover new TV shows. What that means is they are no longer discovering entertainment content solely on the screens where they consume it. And Facebook is playing a part in that, with 2/3 of adults saying that they discover TV shows on Facebook.

Then there are seasonal moments like summer, people’s #1 summer association is “relaxation,” yet they say their #1 goal for summer is to get in shape. Summer hashtags related to #fitness on Instagram highlight people’s #motivation to #exercise, #eatclean and make #healthychoices. 

These are just a fraction of the moments that people are creating and consuming on a daily basis—just some of the moments your brand can use to inform strategic, creative and content planning.

Are you ready to take your FACEBOOK ADVERTISING to the next level to make the most of these moments?

Join us for a half day training seminar at the Hinckley Island Hotel on Monday 16th November, tickets cost £40 including lunch.

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