If you’re a Portrait Photographer, chances are your ultimate goal when selling to your clients is to sell Wall Art, and the bigger the better, right? But what comes next?
In this blog, we’re not going to be looking at the best ways to sell wall art. Instead, we’re going to explore how wall art focussed photographers can get a significant order boost after they’ve nailed the wall art sale by introducing a folio box into their product mix.
Let’s look at a few real world photographers to see how they’ve adopted the folio box into their sales process and the difference it has made to both them and their clients.
In this blog post, we explore 5 MORE Must-Haves for every photographer’s website. If you missed the first part in this series, you can click here to read it now.
If you don’t yet have a website for your photography business – get one, fast!
It’s one of those things that’s easy to put on the long finger because it takes quite a bit of time and effort to do. However, not having one is going to cost you business. It’s better to have something than nothing. Now, don’t get me wrong. A truly terrible website can do more harm than good, but what I’m saying is, it doesn’t have to be picture perfect with all the bells and whistles from the get-go.
Websites are something that require ongoing attention, but they are also a tool that is always working for you. If you can get your website up and running, you can get a head start with things like SEO, get it indexed on search engines, and help people to find you. You can also start directing people to it through ads or other marketing activities. If you wait till everything is perfect before you publish your website, your whole journey with search engines and finding clients will be playing the waiting game too. So get it published as quickly as possible and then you can work on making it perfect.
In this blog post, we’re going to look at 5 things that every photographer’s website should have and there’ll be more “must haves” following in a later post.
Shelby operates a boutique photography studio specializing in on-location, modern lifestyle, baby, children, family and maternity photography in Orlando, Florida.
Shelby also specializes in custom, heirloom products. Her services include planning, and designing as well as delivery and installation of her client's family art.
"As I get older and my kiddos grow, I notice that time is measured by these fleeting moments with our children."
She cherishes the opportunity of capturing true and candid photos of families that they can display as art in their home which she knows will make them smile every time they see it.
Who are your clients?
"My clients are typically busy moms who value photography and the art of capturing the love they share with their family. They enjoy a luxury experience and want to see their home decorated with fine art and love."
"I have three children myself and can't imagine missing the opportunity to capture their playful smiles and laughter."
The client experience is EVERYTHING! Ok, granted you must be a decent photographer producing good quality images – let’s take that as a given. But if you consider how many photographers are out in the world today from “mom togs” to "shoot and burners" to “weekend only-ers” to seasoned pros, it can seem like a pretty crowded marketplace. It’s up to you to make yourself stand out and make people want to work with you, and the one key way to do this is to nail your client experience.
By Whitney Scott
Three weeks ago I picked up my camera just because I wanted to.
Having been a professional photographer for over a dozen years, I have a camera in my hand multiple times a week, but always with the goal of creating something sellable for other people. It’s my source of income. My job. Not that I resent it; I still love what I do, but when it comes to capturing my own family I’ll grab my Iphone like every other “instant gratification do what’s easiest” person out there.
But a worldwide pandemic does change things, doesn’t it?
A week after shutting down our business indefinitely I felt itchy. As you all probably know very well, the need to create is a deep instinct. It’s not something you turn off. Don’t get me wrong, I can channel that creativity into other things as well. During this slow time our family has put in a garden, worked on home renovations, baked and painted and taken online classes to learn everything from magic to make-up. However, I long for my camera like an extension of myself, so picking it up to document our family during this quarantine felt like the perfect thing to do.
I believe you should do it too.
Here are my best tips for telling the full story in a beautiful way.
Say you're thinking about buying a new couch for your living room, what do you do and how do you go about it?
If you're like me it'll probably go something like this:
You'll start your research online. You might take a look on Pinterest for some inspiration or some snazzy interior design websites to get an idea of the style and colour you're after. You might then decide to browse some online furniture stores to see if there's anything that takes your fancy. You make a shortlist and a plan to take a trip to said stores at the weekend. For the rest of the week, your Facebook feed has been throwing up pictures of different sofas all over the place. One of the adverts catches your eye and you add that one to your shortlist too.
The weekend arrives and you venture out to your carefully selected stores. You walk in to the first store and scan the floor for the one you liked on their website. You spot it in the far corner and head straight to it. You plop down onto it and do a little bounce to see how it feels. You make a mental note of it's squishiness and imagine yourself curled up on it with a blanket while you Netflix and chill. You then check out the swatch book to see what the colour you had in mind looks like in real life. Eew... it's much darker than you remember from the picture you saw online. You ask the store assistant if there are other options. He explains the differences in the available materials and the advantages of each. He tells you that the new Navy colour is really popular and very on trend. You hadn't thought of Navy before but seeing it in reality now, you actually really like it. It feels super soft too! Mental notes made, you move onto the next place and the test starts over.
Several couch visits later you figure you need to sleep on it before you make a decision but there are two definite contenders. You dig out the brochures you picked up in store and take another look. You get the measuring tape out to confirm the dimensions of where it will go. Ah ha... one of them is a tad too big and would mean you'd have to lose one of the side tables. Decision made!
You head back to the store the following day and place the order. The store assistant advises you that it will take 6 weeks for delivery and recommends an upgrade that will help protect it and keep it clean. It's a little extra than you had budgeted for but you figure it's worth it. You also spot some cushions that will look divine with it and you just have to have them. You walk out the door cushions in hand, excitedly anticipating the arrival of your new couch which will be delivered just in time for Christmas! Job done.
So what was the point of that story I hear you ask?
There are many things to consider when creating a good price list. In today's post we will look at 9 mini hacks that you can implement instantly to make your price list more effective at converting clients and boosting your sales.
We had a chat with Whitney and David to learn more about their photography business, and what motivates them.
A little bit of background on David & Whitney
Whitney Scott Photography is based in Arkansas and started as a family hobby. Whitney has loved photography since high school, and David is the ultimate computer geek! A business in photography was the perfect blending of their talents that has gone from strength to strength since it began.
The Scott’s have photographed a little bit of everything, from the CEO’s of Fortune 500 companies, to magazine covers, to big rig truck calendars and once, a model in a ballgown they created out of trash. Most. Fun. Ever. The heart and soul of their business, however, is the everyday families whose relationships they photograph in ways that capture personality and connection. They are sought after educators in the professional photographic community and can frequently be found speaking at conferences and workshops across the US.
This year they've embarked on a new venture with fellow photographers, Tavis and Amy Guild, with Tribe of 5, a collection of coach-led mastermind groups designed to give photographers support, community and accountability. You can find out more about it here.