Social Media Marketing Campaigns to try this Valentine's Day

​It’s the 2nd of February. A walk around any shopping centre, card shop or grocery store will have you seeing lots of red & love hearts.
 
The 14th of February is the international hallmark holiday also known as Valentine’s Day. Gimmicky and cheesy? Perhaps. But like it or loathe it, this is a day where many couples celebrate their love for each other.
 
Have you thought about how you might use this day to trigger new business? We’ve listed some quick-win ideas below that you can implement straight away to help get bookings between now and then. 

​Most of these ideas below contain an element of “free”. We know free shoots can be contentious but they can also be a great way to get people through your door. The goal of anything you offer for free is to be able to up-sell to the clients while they’re with you, face to face. You could very easily sell prints and digital files (let them take them away on the day if you print yourself). Alternatively, tailor these options below to swap the “free” for a small fee. 

​FREE COUPLES SHOOT
 
Since this is a day to celebrate love why not open your studio up for couples to visit and have a free shoot.
 
When pitching this event, think about the experience. Promote it as a fun, un-traditional way of celebrating Valentines Day. Of course, you can schedule the actual shoot day for before, on or after the day itself to suit your schedule too.
 
Sample social media post:
 
Want to celebrate Valentine’s Day with a glass of bubbly and your other half by your side? We have 10 free couple shoots to give away. Make this year memorable and do something different. Places are limited so please get in touch to secure your free place.
 
Note:
Make sure to upload a great image of a couple to help promote this post & turn it into an advert. Add a call-to-action button such as “send message” if using Facebook or Instagram adverts.
 

​BOUDOIR / MAKEOVER / GLAMOUR

It is tough to come up with unique, thoughtful gifts for the significant other in your life all the time. Make it easy for potential clients.
 
Whichever type of session you offer, whether it’s Boudoir, Makeover or Glamour style portraiture why not turn this into the perfect gift experience? You can encourage both men & women to buy this as a gift experience for their other halves. Gift-buying dilemma = sorted!  
 
Sample social media post:
Struggling to find the perfect present for your other half this Valentine’s Day? Give them a gift they’ll love forever. A professional photo shoot is a wonderful experience and will leave your other half feeling amazing. Book a voucher for this gift experience here (insert relevant link to website where they can purchase a gift voucher).
 
Note:
Make sure to upload a great image with this sample text & turn it into an advert to extend the reach. Add a call to action such as “learn more” if using Facebook or Instagram adverts which should link to the relevant section on your website for buying vouchers. 
​

​ALTERNATIVE VALENTINE’S DAY PROMOTIONS
 
PET SHOOTS

Google “Pet shoots valentine’s day” and you’ll see a tonne of images of pets dressed up and being styled for Valentine’s Day shoots. It’s a real thing!
 
Sample social media post:
Is your furry friend the love of your life? We know that feeling! Why not skip the crowded restaurants this Valentine’s Day and shower your pet with love instead? We’ve got 10 free pet-shoots to give away. Places are limited so early booking is advised.
 
Note:
Make sure to upload a great pet image & turn it into an advert to extend the reach. Add a call to action such as “send message” if using Facebook or Instagram adverts for this one.  
​

​GET YOUR PERFECT PORTRAIT PICTURE
 
For those potential clients that are single you can still offer them something. How about this?
 
Sample social media post:
Are you usually bummed out this time of year with public declarations of love everywhere? Being SINGLE can be great fun and we think it’s something to be celebrated. SO, this year, on the 14th of February we’re giving you single gals and guys the chance to have your perfect portrait taken. You can do with this what you wish - tinder profile updates optional!
Places are limited so please do get in touch ASAP to secure your spot.
 
Note:
Make sure to upload a great portrait image (or two) & turn this post into an advert to extend the reach. Add a call to action such as “send message” if using Facebook or Instagram adverts. 
​

​Finally, be ready to reach newly engaged couples

It’s widely known that Valentine’s Day is a popular day each year for couples to get engaged. Make sure you’re ready to make the most of these newly engaged couples post Valentine’s Day, especially if you’re a wedding photographer. You could offer all recently engaged couples a free engagement shoot – the idea being that you will then try to secure the wedding photography booking from any free shoots offered. 

Jenny J

Back to Blog Home

Images shown courtesy of Wendy de Craemer, Kate Hopewell-Smith
(Also showing screenshot from Google images)