When a person lands on your website whether they’ve come through a Google Search or a social media post or maybe even a paid online advert, you’ve got mere seconds to grab their attention and get them engaged.
What's one of the best way to engage visitors?
1. Because people are lazy and don't want to read reams and reams of text
2. People love consuming video
The trend is clear when you see how social media platforms are focussing more and more on video content. TikTok is ONLY video and with its huge success, the once deemed "image sharing platform" Instagram is scrambling to get a piece of the short form video pie with their recent focus being placed on Reels.
So, given the popularity of video, there are several benefits to using video content on your website including:
In this blog, we'll look at how video can help you do all of the above PLUS we have a lots of video content ideas and a list of DO's and DON'Ts when it comes to video content.
Interested in learning more? Read on...
How Video Content Improves SEO
We all know about the importance of SEO but how can video help? Quite a lot actually!
Video is becoming one of the most important aspects of content marketing and can really help to improve your organic search ranking.
More Engagement = More Time Spent on your Website = Good for SEO
Another way video helps your SEO is that Google rewards sites where users spend more time, and studies show that people spend twice as long on a web page that has video content than one without.
Time spent on a website helps search engines to figure out how valuable that result was to the user. If someone immediately leaves, clearly the site wasn't what they wanted and so the search engine will see it as a poor result. But if someone spends time browsing the information on the site, it must be relevant and a better match for what they were searching for.
Because most people prefer to consume video rather than reading heaps of text - in fact, most won't – they'll simply skim, skip, or bounce, engaging video content can be a super simple way to keep people on your website for longer.
Any old video will do...right?
Be careful - you can't just start adding random video content to your website in the hopes that it will dramatically improve your SEO overnight.
Quality is KEY.
I'm not necessarily talking about production quality though - it's more to do with how useful, valuable, helpful, or entertaining the video content is. Google will actually punish websites that have poor quality video content. When users start bouncing off your page because the video content is rubbish, Google will realise that your page isn't valuable and your ranking will plummet.
Also, your video needs context, so make sure the content of the video is relevant to the page it is embedded on. Write meaningful content and back it up with relevant imagery too. This gives you the added opportunity to include important keywords for the search engines.
So it's really important to give careful consideration to the videos you create.
Ask yourself what you are trying to achieve in creating it? How will it help the visitor?