Once you’ve made the decision to go PRO it can be overwhelming trying to organise products and set sales prices. Not only are you going to be a professional photographer but you’ll wear a lot of other hats too; sales & marketing in particular will be crucial to your business success.
At 3XM we always recommend a 3-pronged product approach; that is that you have an entry level package, a mid range package and a premium package. Inevitably, most clients will choose the mid-range package so make sure you’re happy with the income this will deliver for you.
Present your Images Beautifully
If you’re starting out with digital packages be sure to present your images beautifully. Digital does not have to mean “shoot and burn” and definitely does not have to mean cheap. Many of the most successful photography businesses in the UK use 3XM presentation products to deliver digital files to their clients.
The Essentials range of USB’s are good value and will allow you to deliver branded USB presentation products to your client, even where they’re ordering your entry level package.
The Signature Collection of products allows you offer an up-sell from the entry level image package; the USB Mount box is particularly popular since it allows you offer digital files plus 10 mounted prints – the perfect way to upgrade your client form image only!
The Premium Colours Collection is designed specifically for your premium packages; The USB Mount Box holds 20 mounted prints, again giving you an upgrade option when showcasing to clients.
Your products & packaging say a lot about your business and it’s much easier to sell products that you love so it’s important to spend some time deciding what products you’d like to offer. If you choose 3XM products you can add your logo or business details to the boxes too, helping to build your brand and further enhancing the fact that you’re a professional photographer.