Offering an unforgettable, positive experience is a great way to generate repeat business.
In this post, we're going to explore one method we can use to enhance our clients experience of our service.
Become a Champion to your Clients
It's important to put yourself in your client's shoes when looking at your business sales process. The experience you offer your client is absolutely critical to long term success. If you offer them an unforgettable experience, they are bound to come back in the future and buy from you again.
Also, it's highly likely that you can increase your business through referral marketing because they'll be raving about you to family and friends.
Today, I want to talk about the "Champion" of your sales process and how you can use one simple technique as a way to offer an incredible experience for your client to ensure that they will feel compelled to recommend you to their family and friends..
I know many people would regard you as their "Champion" (including me) if you offered them a hanging service for any wall art they have bought.
Rather than discounting your wall art when your clients buy more, why not offer them a free Wall Art Hanging Service?
Beat their frustration
How can this simple service add so much value to your client?
Firstly, the thought of hanging wall art can be a complete turn off for many people.
It causes utter frustration...I know from experience!
Not only are you vanquishing this nightmare, you are saving your client the additional time of having to come and collect their wall art, as well as saving them the mental strain of figuring out how to hang it on the wall in the first place!
So, you've decided that you're going to offer this service – how do you actually use it to your advantage to persuade them to work with you again?
Start with "Thank You"
Let's pretend that you are in your client's home hanging their wall art for them. They now regard you as their champion, and you're hoping to use this opportunity to not only offer an incredible experience, but to get them back again in the future.
What can you do?
One method is to mention that you have brought them a little gift to say ‘Thank You’. This is when you give them a voucher to use off their next sitting...
If it's a family portrait or shoot, you could mention how their children (or whoever you have photographed) grow up so quick.
Tell them how great their next portrait will look hanging alongside what you have just hung on their wall.
Ask them if they would like you to give them a call in a years time to remind them to book in for their next shoot. Take note of this, and also note where you hung the wall art so when you do call them in a year, you have all the details.
The Cherry On Top
Offering a Wall Art Hanging Service is a great way to become a "Champion" in your client's mind.
People won't remember what you say or do, they'll remember how you made them feel, and by giving them an exceptional experience, you're sure to be front of mind when it's time for their next shoot or when a friend is considering one.
Adding this special touch also helps you build and maintain your relationship with your clients, which is a major factor in them returning to you for future shoots not to mention referring you to others.
In my upcoming posts I'm going to be talking about how you can maximise your AOV by offering the perfect "cherry on top" product to complement your wall art sales.
In the meantime, for more tips, hints and ways to grow your business, join our 3XM Insiders Facebook group by clicking here, or on the button below.
Till next time!