​Are you a wedding photographer? Here’s 5 quick tricks to try on Facebook

1. Don’t waste your ad spend on people that are not going to book you for their wedding. Narrow the targeting down to relationship status ‘engaged’.
2. Don’t target people that are too far away from you to make a booking, use locations and geographical targeting to find those that are closer to you.
3. For the most part, it’s the bride that makes the decision. Try narrow the targeting to female only to see what the impact is.
4. How about promoting a special offer on Facebook like a free engagement shoot? Once you’ve worked with a couple they’re much more likely to book you as their wedding photographer.
5. Wedding couples love a competition! How about trying to run a competition where you offer a free wedding shoot to one couple that win first prize? The next 3 runners-up could be offered a discount off their wedding photography package &perhaps everyone else could be offered a smaller discount to encourage them to book?

Make sure you pay to promote the posts to relevant audiences on Facebook to give yourself the best chance of success.
 
Want to know more? You might be interested in our first #3XMsocial live event taking place on Monday 16th November. Find out more here.

Jenny Johnston, Marketing

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