Hi, and welcome back to the 3XM Blog, this time we’ll be looking at new ways to promote your photography business through the use of social media sites.

Social media marketing is as always on the rise and a common questions we receive is ‘what social media should I use?’
 
Now, for anyone who’s familiar with 3XM you’ll know that our own Jenny Johnston is the Facebook advertising guru!

So we in this post we’ll be skipping the more traditional social media of Facebook and Instagram and focusing on some other avenues you can take. 

We’ll be looking at some sites that you should add to your social media strategy.

Ok, so let’s get started. First up is the rabbit hole of Reddit!

So it’s that time of year again. Halloween is nothing but a distant memory and Christmas is very much on the horizon. But, before we starting hanging wreaths and singing carols we have to deal with Black Friday!
 
Black Friday has long been an American tradition but it’s been steadily growing in popularity in Europe over the last few years. So, this week expect to see every major retailer advertising Black Friday specials. But, you don’t have to be major to take part. Black Friday is a seller’s paradise and is the perfect time to grow your small business.

Hi! We’ve got a nice short post for you guys today.
 
By now you should have seen that we recently launched our brand new loyalty programme, 3XM Rewards.
 
We’re really excited about this new venture. We love our customers so we’re always happy to give them something back!
 
When we started to think about our rewards programme it got us thinking about customer loyalty and customer attention.
 
Just how do you keep customer’s coming back time and time again?

In this post we’ll take a quick look at the different ways you can approach customer retention. We’ll explore the ideas of loyalty programmes and referrals.  
 
So, all of this can be placed in the category of the Post Sales Process. Let’s get started with this. 

​Hey! Welcome back to the 3XM Blog. We’ve got a great one lined up for you today! We’re going to be talking all about marketing to millennials.
 
But before we start, be sure you’re up to date with all of our marketing tips. We’ve got some great recent posts on blogging, Google analytics and most recently on creating an effective buyer persona. Check them out and let us know what you think.
 
OK, shameless plug over! Let’s get started.

​First off, we’ll have a look at what we mean when we say “millennial”.

​Hi, and welcome back to the 3XM blog. We're back with more ways for you to improve your photography company. 

We hope you enjoyed our previous post on how you can improve your photography business by using Google Analytics. If you haven't read that one be sure to check it out. We think it's great (ok, we may be slightly biased, but do give it a read!)

In that post we talked about the benefits of creating a buyer persona for your business. Well it's a big topic so we decided it needed to have its very own post. 

So here we are, today we'll go over everything you need to know about creating and utilising a buyer persona for your photography business. 

First, we’ll look at what exactly a customer persona is and why it’s so important for your marketing plan.
 
Next we’ll look at how you can create your persona. There are several different ways to do this so we’ll go through all the options.
 
Lastly, we’ll have a look at what you should do with all of this information; basically, how you can structure your marketing plan around this persona.

So, let's get started. 

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​Hello and welcome to the latest post in our series of digital marketing tips for professional photographers. Today we’ll be diving headfirst into the weird and wonderful world of Google Analytics.
 
Although intimidating, confusing and often downright infuriating, Google Analytics (GA) can be an invaluable tool for growing your photography business.
 
Many people are initially put off by the overwhelming swarm of data that GA provides. In this guide (only 10 short minutes!) I’ll walk you through the steps you need to take to make GA work for you. 

In today’s digital world, a well-run, concise blog can be the difference in how and where your photography business is viewed.
 
At the end of the day it’s all about revenue, every business wants more and more. Well how do you get it? You need more customers right?
 
Well a functional blog could soon have you appearing higher than ever in google searches. 

We spend months designing & perfecting every product & I hope this video highlights just some of the features of our products.  

From now on, we're offering a LIFETIME GUARANTEE on all of our Premium Collection products (that's Premium Colours, Premium Metallic & Premium Wood). 

As always, thank you for your business & if you have any feedback we'd appreciate it. 
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​The fundamentals of marketing have always been about choice and rejection. When marketing your business, you want potential customers to choose your brand and reject others.
 
In years gone by, large organisations controlled all of these consumer decisions with big budget and broadcast media like TV and Radio. In todays world, social media creates more moments of interaction, more opportunities for engagement, and more ways for you to encourage potential customers to choose you.

Once you’ve made the decision to go PRO it can be overwhelming trying to organise products and set sales prices. Not only are you going to be a professional photographer but you’ll wear a lot of other hats too; sales & marketing in particular will be crucial to your business success. 

At 3XM we always recommend a 3-pronged product approach; that is that you have an entry level package, a mid range package and a premium package. Inevitably, most clients will choose the mid-range package so make sure you’re happy with the income this will deliver for you.