Very often, you have to dig around in navbars and footers for a phone number or an email address. In some cases, it feels like you need to be Sherlock Holmes to find it and it becomes very frustrating! In fact, if I struggle to find it within a minute or 2, I'll just leave.
For me, the first thing I look for is an Online Chat. If they don't have that, I will look for an email address or an online contact form and failing that, a phone number. I'm not a fan of talking on the phone, especially if I have a simple question about something and I'm not alone. For people aged 54 and below, the majority of people would prefer to use text over voice as a form of communication on a mobile device so it's no wonder that messaging apps such as WhatsApp and Facebook Messenger have become so popular.
The good news is, there's an excellent solution and it's completely free. Facebook have made it possible for you to add their Messenger widget to your website and it's completely free.
It's relatively simple to set up and we're going to run you through it. You don't have to be super technical to do it yourself but if you're worried about adding the code snippet to your website or have absolutely no idea about how to do that, you may want to enlist the help of your web developer. They'll be able to do it in a matter of minutes.
Step by Step Guide to Adding the Facebook Messenger Widget to Your Website
- This may seem obvious and most of you will already have one but you will need a Facebook page for your business
- You'll need to follow the instructions to setup the Customer Chat Plugin
- This will include creating your greeting message, changing colours to match your website/brand and whitelisting your domains
- Lastly, you'll embed a snippet of code on the pages of your website where you want the chat widget to appear
- If you haven't already, download the Messenger App to your phone and make sure you have notifications set up so you now when a client or potential client messages you
We will now look at each step in detail. We'll assume that you already have a Facebook page set up so I won't be covering how to do that in this post. Instead, I'll be starting with how to find your Facebook Page ID.
Setup your Customer Chat Plugin
1. Create your greeting message
2. Choose your colours
3. Whitelist your domains
4. Embed the code snippet into your website
Go to your website and test it out to make sure all is working ok.
If you have any issues, here's a link to Facebook's full documentation
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