However, with all of the benefits that online selling brings, you still need to decide if it’s a good fit for your business. For the most part, in-studio or face-to-face selling is the preferred option for most photographers. If this works for your business, keep doing it. But that doesn’t mean you can’t also sell online. Here I discuss the benefits of selling online and how to incorporate online selling into your existing business model.
Benefits of selling online
The cherry on top. Never assume that online sales will be your greatest source of revenue. We’ve learnt from many photographers that revenue from the shoot / coverage of the event is still the biggest earner. Your skill as a photographer is where the majority of your earnings should come from. Your clients are paying for YOU, not the products you sell. Product and online sales are the cherry on top.
Price it right. It’s ok to have different prices for different customer segments. It’s also ok to price products differently online. We recommend marking the lab price up by 200% when selling online.