Hi! We’ve got a nice short post for you guys today.
 
By now you should have seen that we recently launched our brand new loyalty programme, 3XM Rewards.
 
We’re really excited about this new venture. We love our customers so we’re always happy to give them something back!
 
When we started to think about our rewards programme it got us thinking about customer loyalty and customer attention.
 
Just how do you keep customer’s coming back time and time again?

In this post we’ll take a quick look at the different ways you can approach customer retention. We’ll explore the ideas of loyalty programmes and referrals.  
 
So, all of this can be placed in the category of the Post Sales Process. Let’s get started with this. 

​Hey! Welcome back to the 3XM Blog. We’ve got a great one lined up for you today! We’re going to be talking all about marketing to millennials.
 
But before we start, be sure you’re up to date with all of our marketing tips. We’ve got some great recent posts on blogging, Google analytics and most recently on creating an effective buyer persona. Check them out and let us know what you think.
 
OK, shameless plug over! Let’s get started.

​First off, we’ll have a look at what we mean when we say “millennial”.

​Hi, and welcome back to the 3XM blog. We're back with more ways for you to improve your photography company. 

We hope you enjoyed our previous post on how you can improve your photography business by using Google Analytics. If you haven't read that one be sure to check it out. We think it's great (ok, we may be slightly biased, but do give it a read!)

In that post we talked about the benefits of creating a buyer persona for your business. Well it's a big topic so we decided it needed to have its very own post. 

So here we are, today we'll go over everything you need to know about creating and utilising a buyer persona for your photography business. 

First, we’ll look at what exactly a customer persona is and why it’s so important for your marketing plan.
 
Next we’ll look at how you can create your persona. There are several different ways to do this so we’ll go through all the options.
 
Lastly, we’ll have a look at what you should do with all of this information; basically, how you can structure your marketing plan around this persona.

So, let's get started. 

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​Hello and welcome to the latest post in our series of digital marketing tips for professional photographers. Today we’ll be diving headfirst into the weird and wonderful world of Google Analytics.
 
Although intimidating, confusing and often downright infuriating, Google Analytics (GA) can be an invaluable tool for growing your photography business.
 
Many people are initially put off by the overwhelming swarm of data that GA provides. In this guide (only 10 short minutes!) I’ll walk you through the steps you need to take to make GA work for you. 

In today’s digital world, a well-run, concise blog can be the difference in how and where your photography business is viewed.
 
At the end of the day it’s all about revenue, every business wants more and more. Well how do you get it? You need more customers right?
 
Well a functional blog could soon have you appearing higher than ever in google searches. 

• Do you sell online? If so, do you sell just your services or do you sell photos too?
• How can you create referral leads from your online galleries?
• How do you extend your sales reach beyond your client?
• Do you need different pricing strategies for different types of shoots like weddings, portraits or events?
• How can you save time with your wedding album proofing process?

 
In this webinar we will address all of the above with real live examples from the marketplace. 

Content is King
 
This is a bit of a marketing buzz-phrase but when it comes to Facebook advertising it really is true. Content is a crucial component of any social media marketing activity and especially so when it comes to Facebook advertising.
 
Try to put yourself into your clients’ shoes and create the type of content that they want to see… this might be things like “tips before you hire a wedding photographer” or “how to pose like a pro”. Your content should be balanced and focused on the needs of your potential clients. If you try to stick with the 3-1-1 rule you won’t go far wrong; that’s 3 soft posts for 1 soft sell and 1 hard sell.
 
Pay it forward
Facebook is not free. Organic reach is minimal so set aside a budget to use for Facebook advertising each month. This doesn’t have to be anything huge, start off small and build it up as you get more confident with Facebook advertising. A little really does go a long way!
 

As we move towards silly season, is your business set to make the most of the last quarter? I won't start shouting about Christmas just yet other than to say that it's never too early to start planning for holiday promotions. Here's some potential ideas that you could try below...If nothing else they might help get your creative juices flowing and get you thinking about planning for the weeks and months ahead. 
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Win a free engagement shoot
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Competitions work well on social media to generate awareness of your brand and spark interest in your services. A free engagement shoot can help generate enquiries from couples planning a wedding. You could offer a free print to the winner and then try to up-sell to generate additional revenue afterwards. Always offer something to non-winners to try win their business too.

Facebook has given us the opportunity to capitalize on the very important, highly personal and uniquely relevant moments in people’s lives. It’s never been easier to find the right people or the right moments.